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In 1959, the Zechner family – Ann, Jack, and daughter Janie –
immigrated to America from Holland. They decided to call the coast of
California home immediately, as Ann’s brother and family already
resided in the area.
They did many odd jobs to make ends meet and received help from the
local church. In 1962, Ann Zechner opened up a very small fresh fish
market across the street from where you are sitting today. That little
market cost them $500. Ann had managed to scrape together $200 of her
own money and got a $300 loan to cover the difference. The funny thing
was Ann knew nothing about owning her own business or even about
fish! She enlisted the help of a few dear friends and learned a great deal
about fish from her mostly Portuguese clientele.
In only one year, her small business was booming from the opening of
several trailer parks and the boost of tourism in Pismo Beach.
In the mean time, Jack Zechner was painting houses and helping at the
fish market in the evenings. Jack found a wallet on the street, near the
fish market, with about $900 in it. He quickly called its owner without
hesitation. The owner of the wallet thanked Jack and offered a hefty
reward. Jack declined the reward. The man said he worked for a bank
and gave him his card if Jack ever needed any help.
When Ann had the opportunity to open a restaurant, they needed
capital to do so. They tried many different avenues, yet were denied
everywhere. Jack then called the man with the wallet who had offered
his assistance several months earlier. He just happened to be the bank’s
president! They received the loan from him, though they did not qualify,
the president said he could not turn down such an honest man.
So, in February 1963, Pismo Fish & Chips & Seafood Restaurant was
established. The business flourished for 23 years under the control of
the Zechner family. Ann’s brother, Cor Visser, painted the beautiful mural
of Holland on the wall. You can view much more of his artwork at the
Madonna Inn in San Luis Obispo. The Zechners were very hard workers
and involved their daughter in the business as well. She managed the
restaurant and waited tables. Their granddaughter bussed and waited
tables as well. The Zechners remodeled several times adding more
tables to accommodate the growing business.
To prepare for retirement, Janie and Phil Graham, their daughter and
son-in-law, came aboard to learn the business. They purchased it within
the year. They have kept the business and recipes virtually the same
since acquiring it in 1988. They even make their chowders from scratch
to this day.